Katarina Kaplarski, PhD, Multimedia Art - Associate Professor at Univerzitet Metropolitan Beograd
I come with both artistic and marketing background (I worked for 7 years as Interactive Art Director in McCann Erickson advertising agency), and I have been doing my MA and PhD thesis in relation to internet as creative medium.
I enjoy teaching to both graduate and post-graduate students. I created curricula for 6 courses that I taught on three various Faculty programs that are under Metropolitan University, Belgrade. I also consult PhD candidates on two courses - "Art and Technology" and "Contemporary Web Concepts".
For the Master program “New Media Design”, I have developed curricula for “Creativity on mobile platforms”, where students learn design principles for mobile devices and how they can use potential of specific mobile interface features (gestures, mobile sensors, geo-location, etc. ) in their concepts for native mobile applications and mobile web applications. From practical side they learned basic syntax of Java programming language and development process on Android platform within InteliJ IDEA framework. Basic mobile Processing tutorials were also presented to them.
On the Faculty of Information Technologies I teach Human-Computer Interaction. I developed this course based on IEEE Curricula Recommendation. This course covers key areas of interaction design between human activities and computer systems which support them with their intefaces, such as: user profiling – social, cognitive and cultural models, interaction design principles, user-centered design and testing, new interactive technologies, collaboration and communication – CMC, security issues, statistical methods, augmented and virtual reality.
I also teach "Digital Marketing" on Faculty of Management, where students learn about interactive technologies, communication strategies, new methods for user targeting , relationship marketing, loyalty programs, direct marketing, various forms of online advertising, online branding, seo & sem, integrated campaigns and web analytics.